Public relations is something which has existed for a very long time and whilst many of us may not what PR companies can do for celebs, what can they do for business? This is something which we get asked about a lot and many people are curious as to what exactly brilliant companies like Interdependence public relations can do for its clients. Let’s have a look first at what the Public Relations Society of America says on the subject, then look a little deeper into what these companies can provide you with.
Public Relations Society of America
“Anticipating, analyzing and interpreting public opinion, attitudes and issues that might impact, for good or ill, the operations and plans of the organization.
Counseling management at all levels in the organization with regard to policy decisions, courses of action and communication, taking into account their public ramifications and the organization’s social or citizenship responsibilities.
Researching, conducting and evaluating, on a continuing basis, programs of action and communication to achieve the informed public understanding necessary to the success of an organization’s aims. These may include marketing; financial; fund raising; employee, community or government relations; and other programs.
Planning and implementing the organization’s efforts to influence or change public policy. Setting objectives, planning, budgeting, recruiting and training staff, developing facilities — in short, managing the resources needed to perform all of the above.”
Tasks and Responsibilities
Whilst the official statement gives a good general view of what PR companies like Interdependence are able to do, here are some more specific roles which they can take on.
- Speech Writing
- Writing pass releases
- Write out pitches for new products or services
- Carry out market research
- Create and manage events
- Copywriting and blogging services
- Crisis Management
- Social media management and promotions
Marketing and Public Relations
There is often a lot of confusion around the difference between a public relations company such as Interdependence and a marketing company. Whilst the goal of each entity is very much the same, the way ini hick this is addressed and the way in which they approach a promotion or a campaign is in fact every different. The key difference to remember is that a marketing company is a service which pays for ads, something very obvious to the consumer, in order to get them to buy a product or visit a business. On the other hand a PR company seeks to shape and mould the message which the company is putting out, and it is very much a longer term strategy.
Does Your Business Need A PR Firm?
Every business could profit from having a PR firm on their books but it will always depend on what you are looking to achieve and how much capital you are prepared to invest. You can reap many benefits from using such a firm but it really depends on your individual situation. If you are in any doubt by all means speak to one and see what they can do for you.