Almost everyone takes the ability to access the internet for granted whenever they want. However, for some people, this is not a reality. Many people cannot access the internet at all because of disabilities that prevent them from using traditional web browsers and interfaces, according to experts like accessiBe. Website accessibility is the term used to describe making … [Read more...]
Generating Online Product Reviews
Whether you are selling beds online, sports equipment, T-shirts, or just about anything you can think of, online product reviews are an important source of word-of-mouth advertising, says Gerry Marsden, a professional SEO company manager. Merchants can increase product sales potential by generating online reviews. Internet shoppers use reviews to get an idea of another … [Read more...]
How to Spot Website Compliance Issues – With accessiBe
The Americans with Disabilities Act isn’t new – it came into force in 1990 – but it’s increasingly being applied to the use of the web. Obviously, this was never fully intended by the law back in the 90s, so other standards like the Web Content Accessibility Guidelines (WCAG) were established to provide website owners with updated information. By following the guidelines, it’s … [Read more...]
A Basic Guide to the Steps Involved in SEO
Source Whether you are familiar with digital marketing or not, chances are you have heard these three letters grouped together: SEO. SEO is quickly gaining traction in the digital marketing world and it is become an essential investment for businesses around the world. So what exactly does SEO mean? SEO is short for search engine optimization, and this means exactly as it … [Read more...]
4 Common Website Mistakes that Can Damage Your Business
Ideally, a professional website should reflect the values, ambitions, and culture of the company it represents. Unfortunately, since almost every business has a website, it can be difficult for companies to establish a foothold with a newly registered site. Worse, the desire to stand out in a crowd can lead business owners to make some unwise choices in regard to web design. … [Read more...]