Whether you are a sports professional like Peter Benedict St Andrews or a weekend warrior, you probably already know that there are many benefits that come with playing sports. While this applies to all sports, basketball in particular offers many advantages because of its fast-paced and energetic nature. Here are just some of the benefits that you get every time you spend a … [Read more...]
Sports Wearable Marketing is Easier than you Think
Wearable gadgets are among 2017’s biggest tech bloomers, and the data stream from sports is only going to get bigger and bigger. When it comes to wearables (and the Internet of Things in general), data is the key metric to monetization, so if you’re looking to expand the reach of your marketing to include proprietary wearable apps, the burgeoning branch of sports wearables is … [Read more...]