If you're looking for a portable display, then a banner stand is a great way to go. Although these have a variety of uses, they are mostly used at events like trade shows. Such displays are available in many different types, with each having distinctive features and advantages. When selecting banner stands, it’s important to consider the advertising goals, budget and nature … [Read more...]
Social Media for Business: 4 Tips for Beginners
What makes a good social-media post? It’s a question business owners everywhere frequently ask. The bad news is, there’s no uniform answer. It’s impossible to predict what exactly will resonate with viewers on social media and what won’t. There is no set of definitive steps to success on social media for businesses –– no matter what certain “experts” might say to the contrary. … [Read more...]
4 Reasons Why Voice Matters in Digital Marketing Content
Whether they realize it or not, all writers have a “voice” that pervades their content. Indeed, some professionals write in garish, over-the-top, ridiculously long-winded sentences. Others are laconic. Some are casual and laid back, while others are excessively formal. Writing style and tone might not matter all that much in regard to internal communication (intra-office … [Read more...]
Is Digital Advertising a Smart Play for Your New Business?
Most new companies start off operating on tight margins. The costs associated with starting a business from scratch can be quite daunting, and many inexperienced entrepreneurs have found themselves overwhelmed by just how expensive their first year in business eventually proves. As such, it’s critical for business owners to prioritize their investments early on –– and ensure … [Read more...]
How to Market a Product: A Guide to Your First Product Release
Have you been working towards your first product release and want to learn ow to market a product like a pro? Check out this guide today. Your product is finally complete and you are ready to release it to the public...now what? Great question. Now you need a strategy to help you promote your product to the right consumers and on the right platforms. First, have you … [Read more...]