Digital marketing is fast becoming integral in most industries. The hospitality industry has been a consistently fierce market, and it doesn’t help that Airbnb seems to be the Uber of the hotel industry. Digital marketing is similar to hotel guest, some love it some hate, but there comes a time when need to use this service or tool in this case. Unfortunately, as we were … [Read more...]
4 Reasons Why Voice Matters in Digital Marketing Content
Whether they realize it or not, all writers have a “voice” that pervades their content. Indeed, some professionals write in garish, over-the-top, ridiculously long-winded sentences. Others are laconic. Some are casual and laid back, while others are excessively formal. Writing style and tone might not matter all that much in regard to internal communication (intra-office … [Read more...]
How to Build an Internet Presence For Your Company
The world of business has changed an incredible amount over the last decade or two and the internet has become the driving force behind all most all industries. Whether you r business actually operates online or not, having a solid internet presence is absolutely vital in terms of your chance of success as a business. Growing an internet presence is not easy, whilst it is … [Read more...]