If you are thinking of using animation for business, you are not alone. When trying to attract new clients or explain how your products and services work, an animated video can do the trick quite efficiently.
In fact, they are a straightforward method of converting prospects to customers and are a powerful marketing tool. Continue reading to learn more.
Easy to View
Once you have created your animated video, they are easy to view. Wherever you post them, your customers and prospects can watch them at their convenience–any time of day.
In fact, animated videos work while you’re sleeping. Instead of crafting thousands of emails or making hundreds of phone calls, your animated video can work for you. This is also highly effective when it comes to explaining complex products and services.
Many customers and prospects just don’t want to take the time to read long user manuals. So, with an animated video, you can make complex subjects much more fun and engaging.
Bring Abstract Ideas to Life
Through animation, you can present ideas that are difficult to represent with text or traditional video. To illustrate, if you were to produce snippets of coding examples, it would be difficult to do with live video.
On the other hand, animated video can be used to show how to write code and then, produce the results.
Enhance Visual Stimulation
Video is rich media, something that attracts prospects and consumers. Since the brain processes most of its information visually, it makes sense to add animated videos to your marketing strategy. As a medium, animated video appeals to the senses of sight and sound.
Plus, they are much more easily consumed. Furthermore, animated videos leave a more lasting impression than text. Not to mention, animated videos have a psychological appeal.
Many of our childhood memories involve watching cartoons because they are fun, sweet, kid-friendly and colorful. So, when you use animated videos, you offer a medium that will cause an emotional connection with your customers and prospects. Adults like animated videos because it reminds them of their childhood.
Budget Friendly
Think of how much it would cost your company to make hundreds of calls compared to posting one animated video that can reach millions of people throughout the globe. In this sense, animated video is just more cost-efficient and effective. Instead of sending 100 pitches, to 100 people, you have one consistent pitch to anyone, at any time.
In addition, you can post your animated videos on YouTube, Facebook, your website, your landing page and more. Once there, people can watch and share. So, your video now has the potential to go viral.
While you are sleeping, people might be watching your animated video. Each video is a one and done type of effort that you can use as often as needed.
Final Thought
There is no need to be on the fence about animated video. The benefits are straightforward. Moreover, animated video creates an emotional connection with your prospects and customers.
Plus, they are cost-effective in terms of reach relative to other forms of marketing.
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