Gathering and collecting leads for your business can be time-consuming and frustrating if you haven’t found the right angle that works for what you’re selling. As you try to generate new leads to buy your product or service, you may feel that you aren’t focusing enough on the rest of your business, such as the structure, processes, inventory, and more.
While those aspects are all important to running a business, lead generation takes the cake above it all – at least in the beginning. Without leads, you don’t have customers; without customers, you don’t have revenue.
In this article, we’re sharing four excellent tips to scale your lead generation so you can set it and forget it as you focus on other parts of your business.
Automate Lead Generation
The amount of marketing and lead generation tools out there for large-scale companies and small business owners alike is truly outstanding. You can automate your entire lead generation process simply through these SaaS systems.
From creating automated email marketing funnels to nurture your leads to finding new leads with the Criss Cross directory to using simple, yet well-designed pop-ups on your website, you can fully automate the lead generation process, so you don’t constantly have to work on it.
Of course, it will need a bit of refreshing after a while, so it’s good to come back to it now and then.
Invest in a Lead Gen Expert
Your time and decision-making abilities are valuable and often can’t be fully spent just on the lead generation aspect of your business. There are so many other important things to take care of. You may want to invest in a lead generation expert to put on your payroll.
Whether you hire someone full or part-time or invest in a thorough consultation to help you set your lead generation process up for success, it’s not a bad idea to invest in someone who is an expert in generating leads.
Know Your Buyer Personas
You must know your customers like they’re your best friend or family member. You need to know their fears, their desires, what magazines they read – every single thing!
When you spend time building your buyer persona and really getting to know them, your lead generation will be so much easier. You will build trust through this knowledge, which results in leads leaving their contact information with you.
Create a Sales Funnel
Lead generation is more than just collecting an email; it’s about nurturing these leads to then become a customer. Therefore, you must create a sales funnel, preferably an automated one, to gain their trust and convince them to buy your product or service.
Consider the TOFU, MOFU, BOFU pyramid (top of the funnel, middle of the funnel, bottom of the funnel) to plan your strategy. This will help you create the right content for each stage in the buyer’s journey and more effectively and efficiently turn your hard lead generation work into paying customers.