If you did work with a really good tech PR agency in the past, you already know that it is difficult for the tech startups and companies to develop really strong public relations programs. It is really important that absolutely all people in your public relations team work in synchronization so that time will be properly deployed. In order to be highly successful, here are some things that you can do in order to help the hired tech PR agency do some great work.
Focus The Time Of The Team
Every person the works in a growing tech company understands that life can be really hectic, with numerous projects that have to be handled and a lot of work that needs to be done. This is especially the case in the event that there is nonstop activity done.
What you want to do is prioritize those activities where the resources available for the PR agency are highly effective. PR work scope has to be clear. It will be tempting to ask for inbox query responses or demand media attention at the very last minute but the tasks of the PR specialists are better left for them. Do not use PR specialists for something that you can do.
Maximize PR By Staging Announcements
If there is news that needs to be shared, the first people to talk to are the PR consultations. They should help you to stage your announcements in order to generate the maximum possible mileage. So many wonderful stories were lost simply because there was a leak or because the company randomly announced the news on a blog. You work with PR specialists because of the contacts they have. Take advantage of them and make sure news reaches as many industry professionals as possible.
Only Work With The Experienced Tech PR Professionals
This should go without saying but it still does not actually happened. It is really important that you only work with those PR specialists that do have industry-specific knowledge. Those that do suit your desires and skills have to be considered as opposed to random professionals that you find online.
Experience is incredibly important in PR, although you might think differently. This is especially the case when dealing with an industry that is as exact as that you now operate in. In the event that you notice there is a lack of understanding coming from the hired PR professional, it is important to talk about it. There is a high possibility that a new specialist needs to be brought on board.
Streamline The Use Of Tools
Tech will always love tools. However, it is really important that you are flexible and that you streamline proper tech use for project reporting, management and even ongoing communications. It is possible that you simply love something like Asana or email conversations but if the PR team you hire is using something else, you need to let them use the same system that got them the results you hired them for. When you enforce the use of your system on the PR team, everything will happen at a slower pace.