Maintaining a business blog can be a challenging and time intensive task. Some companies choose to appoint their team members to do the blogging, while others prefer outsourcing. This may sound puzzling to you, so in this article, we discuss some of the pros and cons of outsourcing blog posts to help you decide whether to outsource company blogging or keep it in-house.
With outsourcing, you are almost guaranteed to get decent written blog content. This is because writing agencies have the experience needed to write great content, as they are experienced and used to it. Therefore, they will deliver quality content that is unique and free from errors. This will ease the worry of your blog content not appearing professional.
The main pro of hiring a good writer, is it will save you and your regular staff valuable time. Suppose you get hold of a reputable writing agency or individual. In that case, you are fortunate, they will be able to deliver high-quality work within a brief period, and it depends on the scope of your project. However, unlike some SEO firms, they are unlikely to want to be paid on results. You will be able to get your content when you need it. You will also take that time to multitask on other projects by outsourcing a blog post.
You will be able to take advantage of others’ expertise; outsourcing will allow you to use the knowledge and the ability of other people that you and your team members lack. For example, if your team members have little SEO experience or lack reasonable writing skills, a blog writing service will give you all the help you need. They will write the blog posts for you and make it sound appealing to your target customers.
Cons of outsourcing
Getting someone outside your company to write for you will cost you more money; yes, this is true; hiring a content writer is more expensive than getting your team members to blog a few times a week. It is, therefore, essential that you first investigate your options before you decide on a company or an experienced freelancer. This is because it is an expensive adventure; you do not want to mess things up after that expensive investment.
The writers might not be familiar with your industry’s niche; you will get to notice this once you get to read the first piece of content sent to you by a writer. However, making sure you read any post before it can go online, will give you the chance to make the necessary corrections. If you have a good writer, they will quickly understand your industry, and the subsequent write-up will likely be exactly what you asked for.
You will still need to create some time for blogging; well, you might think that outsourcing will make you rule out blogging from your to-do list, but this is not the case, and you will still have to stick around to plan, review and approve the content submitted.