What makes a good social-media post? It’s a question business owners everywhere frequently ask. The bad news is, there’s no uniform answer. It’s impossible to predict what exactly will resonate with viewers on social media and what won’t. There is no set of definitive steps to success on social media for businesses –– no matter what certain “experts” might say to the contrary. Instead of fixating on following conventional best practices to the letter, business owners should consider these four tips that provide real-world benefits:
Only Set Up What You Can Manage
Large companies typically have the budget and resources to hire at least one person to manage their efforts on social media. (Depending on the size of the business, a given organization may have an an entire team devoted to social-media marketing.) First-time business owners, though, may feel compelled to create a wide array of social-media accounts at the outset. This typically isn’t a good idea. Rather, it’s more time and cost-effective to focus on a few of the most profitable channels for your business. It doesn’t make much sense to devote hours of work to a Twitter campaign if most of your consumer base uses Facebook, for instance.
Businesses should crave interactions with consumers on online platforms. Posts that garner likes, shares, comments, and questions are invaluable because they provide unique insight into customer mentality and offer an opportunity to convert leads into sales. Unlike other tactics like digital advertising, social-media posts should elicit feedback. Don’t miss an opportunity to build on a successful post by failing to respond to questions left in the comments. These are profitable moments that can make a huge difference for your business!
Quality Trumps Quantity
New business owners may feel tempted to inundate their followers’ pages with an initial barrage of posts. However, consumers value quality social-media posts over frequent, less-than-stellar updates. Only post when you have something meaningful to say, otherwise you’ll soon experience diminishing returns from your content strategy.
Track Your Performance
Social media doesn’t have a scoreboard. Though you may feel that your current efforts are working well, it’s impossible to say one way or another without diligently tracking the effectiveness of your social-media posts. Note, this goes well beyond counting the number of likes on a particular page. If you’re not monitoring social-media performance yet, consider visiting a site like advocado.media to learn how you can attribute sales made offline back to your digital marketing tactics. Only once a business owner begins to accurately track and measure the performance of their social-media posts can they hope to improve upon them.