Did you know that the total range of personalities of all women put together is a greater difference than that between men and women? This has been psychologically proven! What this means is that it is completely impossible to say something is always suitable for women, or that anything could be suited to all women. Hence, if you are looking for the best woman owned franchise and you’re asking people for their opinion on the matter, you will find a huge variety of answers. Some women will feel that franchises should be in traditional roles – baking, catering, home health care. Other women will feel exactly the opposite, and suggest industries that were always male-dominated – engineering, architecture, plumbing. Others still will tell you that you need to find what makes you happen and go with that. There simply isn’t a one size fits all option out there.
And when we look at statistics, it quickly becomes clear that women can be successful in just about anything that they put their minds to. Some women relish the traditional nurturing, caring role. Other women loved to work against social norms, and prove to the world that they excel at certain things. Did you known, for instance, that some of the most successful franchises in the oil sector are owned by women? You shouldn’t be surprised by this, because what makes a successful franchise is not someone’s gender, but rather their willingness to work hard, follow the business plan, and believe in themselves.
Interestingly, a piece of research has uncovered that some of the world’s best performing franchise opportunities are owned by women, and they span all the major franchising categories. Essentially, what this means is that a woman can indeed be the best in what she wants to be, and that any franchise that takes her fancy is likely to be a successful one. If you ever have the pleasure of speaking to a successful female franchisee, this is exactly what she will tell you: do what you love, and you will love what you do!
That being said, there is still a huge gender gap in the world. There are far fewer female franchisees than there are male ones. There are also fewer female entrepreneurs, and far fewer female CEOs. Did you know, for instance, that in the United Kingdom, a greater percentage of top companies is called “John” than what there are women? This disparity needs to be addressed and any women who decides to start a franchise is playing a part in that. And, because the gender gap is well recognized nowadays, there are also quite a lot of incentives out there for women to become involved in this world. Best of all in a recent Franchisors study, it was found that women are more likely to be successful when they run a franchise!
If you are a woman and you are considering running a business like a franchise, there is a simple mantra to adopt: follow your passion and go for it!