Ideally, a professional website should reflect the values, ambitions, and culture of the company it represents. Unfortunately, since almost every business has a website, it can be difficult for companies to establish a foothold with a newly registered site. Worse, the desire to stand out in a crowd can lead business owners to make some unwise choices in regard to web design. Thankfully, amending website issues isn’t too difficult –– so long as you know what you’re looking for. To that end, here are four common mistakes all business owners should seek to fix on their company’s site:
Lack of SEO
Since SEO takes a fair amount of time to take effect, some marketers have questioned its value in recent years. However, the truth is, optimizing individual web pages is essential to drawing in traffic from search queries. It may seem tedious, but make sure to set some time aside to write apt meta descriptions, assign designated keywords, and provide alt texts for images. The results will speak for themselves if you do.
Speaking of images, well-selected pictures or designs can elevate a website to new heights. Conversely, having too many images, not enough images, or inappropriate images will confuse or distract visitors on your site.
Lost or Hidden Pages
The last thing a lead wants to do is hunt for web pages buried deep within a company’s website. In general, the more upfront a design is, the better. So whether your business provides pharmacy POS software services or foundation-repair assistance, it’s important to create an easy-to-navigate home page. Leads who can’t find what they’re looking for on a company’s website are unlikely to stick around and search for it. Therefore, always try to make it as simple as possible to for leads to access your content.
Mistakes in your website copy make your business look unprofessional and slapdash. As such, it’s critical to consistently update important pages on your site. No business should display outdated contact info on their site, for instance. It may sound simple enough, but it’s easy to forget to edit your site regularly if you don’t set reminders.
Business owners should remember that a little perspective can go a long way in regard to web design. Always ask for others’ opinions before you make a big change with your site and be willing to alter aspects of your online strategy that aren’t working. Unlike other media, websites have the ability to evolve and adapt over a period of time. Embrace that advantage and adjust your site as needed.